Privacy Policy

Last updated: 2026/01/19

1. Introduction

This Privacy Policy explains how Kind Story Coaching, operated by Elin Kindstrand under the registered business name Kind Story, collects, uses, and protects your personal data… when you visit this website, sign up for communications, or use our services.

Kind Story Coaching is based in Sweden. Business registration as a sole trader (enskild näringsverksamhet) is currently pending.

By using this website, you acknowledge this Privacy Policy and understand how your personal data may be processed in accordance with applicable data protection laws.

2. Information We Collect

We may collect and process the following types of personal data:

  • Name and email address – when you sign up for the newsletter, download free resources, contact us, or enquire about services

  • Communication data – messages you send via contact forms or email

  • Service-related information – information you voluntarily provide related to manuscript reviews, coaching, or other writing services

  • Technical data – such as IP address, browser type, and device information (via cookies and analytics tools, where enabled)

We do not knowingly collect sensitive personal data.

3. How We Use Your Information

Your personal data is used for the following purposes:

  • Service provision – to deliver coaching, manuscript feedback, and related services you request

  • Communication – to respond to enquiries and provide relevant information

  • Email marketing – to send newsletters, updates, and relevant offers (you may unsubscribe at any time)

  • Website improvement & marketing – to understand how visitors use the site and to measure the effectiveness of marketing efforts

4. Legal Basis for Processing (GDPR)

Under the General Data Protection Regulation (GDPR), we process your personal data on the following legal bases:

  • Consent – when you sign up for newsletters, free resources, or marketing communications

  • Contractual necessity – when data is required to provide requested services

  • Legitimate interest – to operate, maintain, and improve the website and services

  • Legal obligation – where required by law

5. Email Marketing

We use MailerLite as our email marketing platform. When you subscribe to our newsletter, your data is transferred to MailerLite for processing in accordance with their privacy policy.

You can unsubscribe at any time using the link provided in every email or by contacting us directly.

6. Third-Party Services

We use trusted third-party service providers to operate and improve our website and services. These may include:

  • Website hosting (e.g. Hostinger)

  • Email marketing services (MailerLite)

  • Analytics tools (such as Google Analytics, with IP anonymisation enabled where applicable)

  • Advertising platforms (such as Meta, Pinterest, and Google Ads)

  • Payment and invoicing providers (for processing payments outside this website)

These providers only process personal data on our behalf and in accordance with applicable data protection laws.

7. Cookies and Tracking Technologies

This website uses cookies and similar technologies to ensure proper functionality, analyse site usage, and support marketing efforts.

Where required by law, you will be asked to provide consent for non-essential cookies. You may manage or withdraw your consent at any time through the cookie settings on the website.

Further information about cookies and your consent choices is provided through our cookie consent tool, which you can access at any time via the cookie settings on the website.

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting obligations.

You may request deletion of your data at any time, subject to legal requirements.

9. Your Rights

If you are located in the EU or UK, you have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate or incomplete data

  • Request erasure of your personal data

  • Restrict or object to processing

  • Request data portability

  • Withdraw consent at any time

To exercise your rights, please contact us using the details below.

10. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or alteration.

11. International Data Transfers

Some of our third-party service providers may process data outside the EU/EEA. Where this occurs, appropriate safeguards are in place to ensure data protection in accordance with GDPR requirements.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and the “Last updated” date will be revised accordingly.

13. Contact Information

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact:

Email: KindStoryCoaching@gmail.com
Business name: Kind Story
Operator: Elin Kindstrand
Location: Sweden